14-Mar-2023

CBD Punjab takes the spotlight at Jashan-E-Baharan & Punjabi Culture Day celebrations. The Punjab Central Business District Development Authority (PCBDDA) successfully concluded its participation in the Jashan-E-Baharan celebrations (Spring Festival), organized by the Government of Punjab. This annual festival aims to promote the vibrant culture of Punjab by highlighting different themes, bringing joy and entertainment to the people of the province. CBD Punjab actively supported various activities during the festivities, including Dangal (wrestling), Cycling, and Marathon. Additionally, the authority designed an innovative social media campaign for Punjabi Culture Day to showcase the richness and diversity of Punjab's cultural heritage. The campaign, featuring videos and still images, highlighted Punjabi traditions such as food, folk music, and sculptures. The CBD Punjab float stole the show throughout the festival. Adorned with flowers and vibrant colors, the float showcased the signature projects of CBD Punjab, including SIRIUS, The Runway, and The Regalia, capturing the essence of spring. Commending the efforts of CBD Punjab in showcasing its unique projects in a lively manner, Commissioner Lahore Division, Mr. Mohammed Ali Randhawa, expressed his appreciation. He acknowledged the authority's commitment to constructing quality infrastructure projects in the province. CEO CBD Punjab, Mr. Imran Amin, shared his perspective, stating, "CBD Punjab has always supported government initiatives in promoting cultural activities. We strive to be at the forefront of adding value to the community. Our participation in Jashan-E-Baharan is a testament to our dedication to promoting the rich culture and heritage of Punjab." As a leading development authority, CBD Punjab aims to create vibrant and sustainable business districts in Punjab. The authority focuses on developing state-of-the-art infrastructure, providing world-class facilities, and fostering a business-friendly environment. CBD Punjab's participation in Jashan-E-Baharan is part of its broader strategy to engage with the community and showcase the authority's vision and mission.